Above The Influence Campaign Goes Social

Above the Influence (ATI) was a large national social marketing campaign sponsored by the Office of National Drug Control Policy (ONDCP), aimed to reduce.... We're going to step in and make certain it survives. The Partnership will oversee the Above the Influence ads aimed at teenagers at the same.... This site and many of the Above the Influence ads that you see were originally ... Media Campaign, a program of the Office of National Drug Control Policy. ... We know how smart you are when it comes to the messages you see and hear.. Thecampaign was created to target ages 12-17, butfocus on ages 14-16 in an effort to combat theinfluence of drug abuse in both social.... ... the campaign has focused for nearly 2 years on the Above the Influence brand, ... The ads go through qualitative and quantitative copy testing to ensure.... can make smart decisions. Above the Influence (ATI) is a national campaign created and ... The activity builds influence literacy and gets teens to recognize the power of ... substances of abuse and are most vulnerable to negative social and.. After school and civil service, Thomas Mangold went off to study Visual Communications in ... above the influence Campaign, Youth, Life, Image, Young Adults, Teenagers ... The Society Pages (TSP) is an open-access social science project.... Above The Influence Campaign Goes Social. The Partnership at DrugFree.org has recently announced its plans to revive the anti-drug campaign called Above The Influence, which was award-wining and deemed successful.. In 2005, a rebranded marijuana prevention campaign, Above the Influence, was ... providing what they may have believed to be a socially desirable response,.... Conduct a social media campaign targeting various age groups (Be Above the Influence) (#) ... Number of social media activities targeting "be above".... Join the movement empowering young people to recognize and face the influences around us, including the pressure to abuse drugs and alcohol.. Two national campaignsMy Anti-Drug and Above the Influencehave ... Although Above the Influence was conceptualized as a major shift in messaging from ... ... Championship, Boy gets kicked off basketball team for smoking pot and ... Social Marketing Quarterly , 10 ( 2 ), 34 42 . doi: 10.1080/152 45000490484491.. ABOVE THE INFLUENCE. ACTIVITIEs TOOLkIT. OFFICE OF NATIONAL DrUg CONTrOL POLICy / NATIONAL yOUTH ANTI-DrUg MEDIA CAMPAIgN. 2011.... He added, Above the Influence has successfully appealed to teens' ... Fittingly, digital and social media are now the primary drivers of the campaign, and ... comes in the form of Made by Me, an online advertising campaign.... This null result is important because the Above the Influence campaign contained ... These changes cause negative emotions, emotional volatility, and social.... WASHINGTON The first of six spots from IPG's Foote Cone & Belding for the White House's anti-drug media campaign, which breaks this week,.... Above the Influence . ... Key Findings. Campaigns benefit from connecting advertising and social marketing to ... influence with adult-oriented, self-care prevention messages ... Goes beyond scaring teens into avoiding alcohol (which doesn't.. Above the Influence originated as a government-based campaign of the National Youth Anti-Drug Media Campaign conducted by the Office of National Drug.... But are information and influence campaigns genuinely democratic in character? ... of social network structures; and yes, the incorporation of all of the above into ... But as intelligence gathering goes, the ivory tower shares with its architectural.... The website offers options for teens to tell what influences them most. Before the ATI campaign expanded into social networking, the campaign went off air and did...

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